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WebbTips
Handy Tips for better email campaigns...
5 Ways Email Marketing Can Help You Save Money
Not only do you get a great return on investement with email marketing -- the Direct Marketing Association reported that in 2007, email marketing returned about $48 for every dollar invested, the highest of all the marketing channels out there -- but you also get all three of a marketer's favorite things -- relevant messages, brand appeal and the ability to measure it all.
Here are five tips to help get the most from your email marketing investment:.
1. Use email to reduce other costs.
In addition to being cost-effective, email can help cut costs elsewhere. Look at what you're currently printing -- holiday cards, birthday postcards, invitations -- and ask yourself, "Could this be emailed instead?"
Save time, too, with trigger emails that automatically welcome new subscribers or follow up around important dates. When you're no longer handling that stuff manually, you'll have more time to focus on higher revenue, better service or perfecting your special coffee blend. Hey, we all have our priorities.
Learn more...
-> See ideas for using trigger emails.
2. Use email to get valuable information.
Everybody's crunching the numbers a little more diligently right now, looking for trends and patterns. Some of the most valuable statistics to watch are the response numbers that roll in after you send a campaign. A dedicated review of 'em will help you and your team spot effective offers, stand-out content or subscribers who'd likely respond well to follow-up -- all valuable information to apply to future campaigns.
Learn more...
-> Get more tips for making the most of your response numbers.
3. Use email to build brand loyalty.
In a downturn, keeping your current customers happy and engaged is more important than ever. With regular email campaigns, you've already got an easy, friendly way to remind your subscribers why they know and love you. In your emails, make a point to highlight your brand's best qualities. Reward your most loyal customers with a discount, a whitepaper or a special invitation to your holiday party. Be personal too. The more your subscribers identify with you, the more likely they'll be to support you.
Learn more...
-> Read our tips for crafting more personal emails.
4. Use email to sell advertisements.
Offering ad sponsorships in your email newsletter is a fantastic way to cover the costs of your newsletter or even generate a little extra profit. With a little up-front work to decide on rates, pick a layout, and spread the word out about the sponsorship opportunity, you'll have uncovered another way your email campaigns can bring value to your overall marketing efforts.
Learn more...
-> Check out our suggestions for selling ads in your email newsletters.
5. Use email the right way.
As you refine your strategy to suit the economic climate, don't stray off the path of email marketing's best practices. It may be tempting to do something brash, like buy or rent a list. (Ick!) Or send every other day. (Ack!) Or even abandon your well honed segmentation strategy for the ol' "batch and blast" approach. (Eeek!).
Keep your focus on a smart, permission-based strategy, and you'll continue to see more value for your brand, your sending reputation and your results.
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And there you have it. We hope our suggestions will help you make the most of your email marketing in any economy. And as always, if you have any questions, or if you'd like to share how you've adjusted your emails recently, by all means, please let us know!... webbtips@webbweaversconsulting.com