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WebbTips
Handy Tips for better email campaigns...
4 Nifty Tips for your WebbMail Account
Here are a few little tricks that you may not have noticed in your account before. They can help you get the most out of WebbMail when you're creating campaigns, checking your response, and more...
How can I mark my test emails as tests?
Before a big campaign, it's a great idea to send several drafts of your email to
your colleagues - in fact, it's why the emails you send to the Test Group don't
count toward your monthly total (it's true!). But what's the best way to let your
test group know the email they're receiving is a test?
Instead of typing 'test' in your subject line (and running the risk of forgetting
to change it later), consider editing your campaign's From Name in the send tab
with a helpful reminder like 'test' or 'draft' or 'Read Me, Seymour!'. Next time
you send - whether it's a second test or the final send-off - the From Address in
the send tab will revert back to the default, so you won't accidentally send a
real campaign with 'test' in the subject line.
How can I change the color of a link in my campaign?
If you've ever had trouble getting your links to *be* green and *stay* green, dang
it, here's a little trick to know. After you type the text you'd like to link, set
the color first. Then add the font type, size, and link, and your formatting should
stick.
-> TIP: This trick works best if you're just starting to format your campaign. If
you're still having trouble, use the editor's 'Remove formatting' button on that
troublesome section to start from scratch.
How can I say "Dear Bob" in my newsletter but make sure it's not blank for some
people?
Any time you personalize a campaign with fields like first name or company name,
you can set placeholder text that will display if you don't know someone's first
name, for example. So, instead of the dreaded Dear , anyone whose first name you
haven't stored might see Dear Friend, or Dear Colleague, or possibly Dear Jokester,
if you've got a bunch of those on your list.
Here's how: After you add any personalization field to your campaign, the option to
store a placeholder for that field will appear in the Personalize Your Mailing section
below your campaign when you're in edit mode. Just type your placeholder text into the
box, and it'll save when you click 'save and preview.'
-> TIP: If you use placeholders often for a particular field, make sure to leave that
field empty for one person on your test list. That way, when you send test emails, you
can see your placeholders in action.
How can I tell which link is which when I'm looking at my clickthrough results?
Next time you're creating your newsletter, remember to put something in the Name field
when you're in the Insert/Edit Link Window. In the Name field, you can type a quick label
that we'll use to identify your links when we give the breakdown in the response section.
Your readers won't see the nickname, but you'll know at a glance how many people read your "Saint Patrick's Day article" instead of wondering what the heck is lurking behind
'news/March/article1229.html.'
Hope these tips and tricks are helpful. And if you have your own tip to share, please pass
it along... webbtips@webbweaversconsulting.com